It is always enjoyable to attend UNIQLO launches as I get first hand information on the fashion trends as seen on the designs from UNIQLO. This is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO.
As an image consultant, it is very important for me to keep abreast of the latest fashion updates so that I can better recommend my participants where they can buy clothes for the various occasions.
Thanks to UNIQLO(Singapore) and Word of Mouth Communications, I was invited to a cozy and intimate session to preview the latest UNIQLO LifeWear Spring/Summer 2017!
I was also very lucky to have Weiling, PR Manager of UNIQLO(Singapore), who went through each collection under the LifeWear Spring/Summer 2017. She patiently ran through all the collections available with me during the media preview so that I could have a better understanding with regards to the thoughts behind each collection. Thanks so much, Weiling!
I have picked a set each from two collections to showcase in my IG and I got a comment from a friend saying that his wife saw the IG photo of me holding the blue jacket and she loved it so much that he is going to buy one for her. How sweet is that!
Want to know more about the UNIQLO LifeWear Spring/Summer 2017 Collections? Continue to read my blog post to find out more.
Women can expect an injection of strong and vivid colours via new Dry EX garments (previously only available for Men) which are both functional and fashionable. The Sports Bra has also been updated based on customer feedback and now comes with removable cups.
New this season for both Men and Women is the Dry EX Ultra Stretch range. This has been developed in conjunction with Toray for the Spring/Summer 2017 collection. Toray is also the partner for UNIQLO’s signature line of AIRism and HEATTECH garments.
AIRism has become the new normal in innerwear for its lightness, smoothness and outstanding performance.
For this season, Uniqlo responded to ongoing consumer feedback by adding deodorant functionality to the women’s (AIRism bratops excluded) and Kids’ ranges.
In order to cater to the growing needs of customers, new garment processing methods such as distressing was introduced. Wear them distressed or untouched, the choices are endless!
Stretch Skinny Fit Jeans with 360o stretch technology makes its debut this season! Men can also look forward to other newly launched styles such as Regular and Stretch Skinny Fits with damaged finishes. Women can remain stylish with all new High Rise Cropped Jeans as well as Ultra Stretch Jeans with cutoffs which accentuate leg lines and are season appropriate for a casual day out.
At Uniqlo Paris R&D center, the global design team − led by Christophe Lemaire − is reinventing basics to be anything but basic. Clothing that transcends trends and becomes an ideal expression of who we are. Every form made for function. Every element endlessly considered. Every design thoughtfully deconstructed, tested and distilled to its most essential and sophisticated.
In its 10th season, UT returns to its art roots by featuring graphics from such leading talents as ABSTRACT EXPRESSIONIST FUTURA and André Saraiva. The UT range also includes the beautifully joyous patterns of ÉPICE DESIGN, deepening its role as a vehicle for pop culture enjoyment.
INES DE LA FRESSANGE
The collection is set to launch in two batches on 27 Jan17 and 24 Feb17.
Time to stock up our wardrobe with pieces from UNIQLO LifeWear Spring/Summer 2017. Visit UNIQLO stores today!