I was invited to Furla Spring/Summer 2016 Press day on 12 Jan to check out the latest collections for both men and women in ION Orchard. It was an exclusive event and the store was only opened to influencers and media during certain timing of the day so that we could have an upclose and personal touch and feel of the latest collection. How lucky I was to be able to be one of the privileged few. Thank you Furla Singapore and Word of Mouth Communications for the kind invite!
Here I went, taking photos of all the beautiful bags and accessories that I saw in the ION store so that I could share with my readers.
Follow me on a journey through this Italy brand in search of light and its endless shades.
Notice the nuances that cut through the new season creating graphic compositions with a strong gender-bender appeal and an eclectic day-into-night versatility? This is great for ladies who want to portray a professional image at work, yet be able to morph into a more relaxed appearance after work and attending evening events and dinners.
Practical twists reveal a two-in-one inventiveness for which detachable mini bags on roomy totes and clutches serve as both an extra pocket or as the perfect standalone evening style.
Offering a range of colours from shell, onyx, acid green, turquoise, sienna brown and lots of deep red bond to artsy effects with an Op art twist for deconstructed shapes, ladies can look forward to amazing choices when it comes to matching your wardrobe with your bags.
etamorphosis and colour are the key po
ints of the Furla Spring/Summer
2016 Men’s Collection.
Always attentive to customer needs, the new Furla
collection taps into the unisex trends, whose
popularity is conquering market shares and media attention, with styles that blur the line between the
sexes to focus on the lifestyles shared by men and women.
Sophisticated and trendy, aspirational and att
entive, he seeks practical work
–
into
–
weekend accessories
filled with Furla’s signature ease, joyfulness, top
–
tier Made in Italy quality and inventiveness.
Shapes are structured, sleek, and with a distinct gender bender versatility for business bags, reve
rsible
sport chic totes, back
–
packs, messenger bags and roomy hold
–
all styles in ares calfskin, nylon and a
new embossed weave
–
like leather.
As al
ways at Furla, colour dominates
with new must
–
have shades
–
sunflower yellow, burgundy,
navy, dark and light
grey, emerald green and sky blue, often combined into colour blocks, either tonal
or contrasting
etamorphosis and colour are the key po
ints of the Furla Spring/Summer
2016 Men’s Collection.
Always attentive to customer needs, the new Furla
collection taps into the unisex trends, whose
popularity is conquering market shares and media attention, with styles that blur the line between the
sexes to focus on the lifestyles shared by men and women.
Sophisticated and trendy, aspirational and att
entive, he seeks practical work
–
into
–
weekend accessories
filled with Furla’s signature ease, joyfulness, top
–
tier Made in Italy quality and inventiveness.
Shapes are structured, sleek, and with a distinct gender bender versatility for business bags, reve
rsible
sport chic totes, back
–
packs, messenger bags and roomy hold
–
all styles in ares calfskin, nylon and a
new embossed weave
–
like leather.
As al
ways at Furla, colour dominates
with new must
–
have shades
–
sunflower yellow, burgundy,
navy, dark and light
grey, emerald green and sky blue, often combined into colour blocks, either tonal
or contrasting
Metamorphosis and colour are the key po
ints of the Furla Spring/Summer
2016 Men’s Collection.
Always attentive to customer needs, the new Furla
collection taps into the unisex trends, whose
popularity is conquering market shares and media attention, with styles that blur the line between the
sexes to focus on the lifestyles shared by men and women.
etamorphosis and colour are the key po
ints of the Furla Spring/Summer
2016 Men’s Collection.
Always attentive to customer needs, the new Furla
collection taps into the unisex trends, whose
popularity is conquering market shares and media attention, with styles that blur the line between the
sexes to focus on the lifestyles shared by men and women.
Sophisticated and trendy, aspirational and att
entive, he seeks practical work
–
into
–
weekend accessories
filled with Furla’s signature ease, joyfulness, top
–
tier Made in Italy quality and inventiveness.
Shapes are structured, sleek, and with a distinct gender bender versatility for business bags, reve
rsible
sport chic totes, back
–
packs, messenger bags and roomy hold
–
all styles in ares calfskin, nylon and a
new embossed weave
–
like leather.
As al
ways at Furla, colour dominates
with new must
–
have shades
–
sunflower yellow, burgundy,
navy, dark and light
grey, emerald green and sky blue, often combined into colour blocks, either tonal
or contrasting
Metamorphosis and colour are the key points of the Furla Spring/Summer 2016 Men’s Collection.
Alwaysattentivetocustomerneeds,thenewFurla collectiontapsintotheunisextrends, with styles that blur the line between the sexes to focus on the lifestyles shared by men and women.
Shapes are structured, sleek, and with a distinct gender bender versatility for business bags, reversible sportchictotes,backpacks,messengerbagsandroomyhold allstylesinarescalfskin,nylonand a new embossed weavelike leather.
As always at Furla, colour dominates with new must have shades, like sunflower yellow, burgundy, navy, dark and lightgrey, emerald green and sky blue, often combined into colour blocks, either tonal or contrasting.
******
Meet the gorgeous Regional Marketing Manager(Asia Pacific) of Furla and we shared the same Christian name. She’s Elaine Tai and travels frrequently due to her nature of work.
Besides being gorgeous, she is also very friendly as well. Before I left the store, she warmly pulled me aside and said that we need to grab some photos together. Awww… She is just so sweet!
Photos with all my influencer friends who were invited to the Furla event as well.
If any of the Furla bags interest you, check out any of the Furla stores listed below and bring one home right now!
Born and based in Singapore, Elaine Heng is an entrepreneur who founded Elaine Heng Image Consultancy and EH Global Group, and the blogger/writer behind www.mselaineheng.com. She goes by @mselaineheng handle for her instagram, twitter and tiktok accounts. She is also a blessed single mommy to two lovely boys, Kaiser Quain Lim and Rayes Luke Lim.
