FitFlop Opens First-Ever Flagship Store at Wisma Atria

The day when I got the invite to the official opening of First-ever FitFlop Flagship store at Wisma Atria #01-31/32, I was in cloud 9!

As a woman, an image consultant and a lifestyle blogger, I am so in love with shoes and super excited to  check out the latest collection of this British ergonomic footwear label.

The FitFlop Autumn/Winter 2016 Collection

The FitFlop AW16 collection elevates everyday footwear into something utterly beautiful with the debut of their latest ergonomic technology, ANATOMICUSH, a super light single-density ergonomically shaped midsole engineered to deliver incredible comfort with soft curves.  Shaped to hug the contours of your feet, the seamless smart-spots and motion-empowering grid of flex-lines allow freer foot movement that maximises comfort with every step.

It was an awesome event with a huge turnout as everyone is excited to check out the collection.

Can you spot me in the photo?
See how animated I am talking to my new found friends.

FitFlop collaborated with Anna Sui for a collection that screams girlish and light hearted appeal.


Step into work with the wide range of office-smart covered shoes.  Weaving lush colours and tassel details into minimalist styles, the SUPERBALLERINA and SUPERSKATE will take you through the workweek effortlessly.


Hot Stuff

Bringing out the best of both worlds with a playful combination of prints and textures, from metallic uppers, chunky decorative balls to crystals, the collection accentuates unique styles fit for days out and date nights.

RINGER Leather Toe-Post, S$149.90

ROLA S$179.90
Roxy Slide S$269.90


Hit the beach or run errands on a rainy day with the waterproof SUPERJELLY range that comes in classic muted colours and a splash of vibrant prints by FitFlop.

SUPERJELLY Twist S$99.90
I love the Tassel SuperSkate!

OMG… It is so comfortable!

A photo with Gabriel from Bless Inc Asia.  He can take amazing photos by just using his iPhone!


Checking out other designs
Discussing with another blogger Maybeline on which pair of shoes to choose
We were all discussing which pair William, my blogger friend, should choose to bring home

ok I have decided on my pair of FitFlop which is the Tassel SuperSkate.  Thanks FitFlop for gifting this pair of shoes to me!
Just look at our happy faces!

 How can I miss the chance to take a photo with Mr Jonathan Gabler, Director of Spirit Sports Singapore, the official distributor of FitFlop.

 Mr Jonathan Gabler mentioned that the company is very excited for the expansion of FitFlop with the opening of the first ever standalone store in Singapore.  The focus is not just on ergonomic sandals but to a comprehensive line with many different styles.

The FitFlop AW16 collection retails from S$89.90 and is now available at the FitFlop Flagship store.

I will be back to grab more FitFlop cos they are so comfortable!  Visit the first-ever FitFlop Flagship store at Wisma Atria #01-31/32 today!